Martian Invasion: 1938
American filmmaker Orson Welles famously broadcasts his radio drama "The War of the Worlds" about a Martian invasion of Earth. The show causes panic among listeners who believe the invasion is real, highlighting the power of radio.
Press pass: 1949
Bauer Media receives its new press license.
Colorful times: 1953
Three years after black and white TV goes mainstream, the first commercial broadcast of a colour image on a television screen is going live on December 17.
New name: 1954
The individual enterprise ‘Heinrich Bauer’ is renamed ‘Heinrich Bauer Verlag’.
Extended Portfolio: 1958
Various new publications, including fashion and women's magazines, lay the foundation for the development and expansion into one of the largest magazine publishers.
FM vs. AM: 1960s
The rise of Frequency Modulation (FM) radio revolutionises the industry by offering superior sound quality over AM broadcasts. This shift in technology enables radio stations to offer more dynamic broadcasts, particularly with music.
Bestseller: 1961
Bauer Media acquires "Neue Post" - a woman's magazine aimed at an older demographic. It is one of Germany's best-selling magazines.
Switched on: 1962
Bauer Media publishes TV guide ‘TV Hören und Sehen’. The magazine’s popularity highlights the rising importance of TV in everyday lives.
4th generation: 1963
Heinz Bauer, only 23 years old, has a busy first year at the helm of the family business: the publishing house takes over the Vienna-based J. Lachner Verlag, acquires "Neue Illustrierte" and founds the "Äquator Verlag".
The evolution of Bauer Media Group
A time scarred by global conflict – but out of this dark period comes a more hopeful one. A brighter future awaits…
Global Developments
1935-1964
Martian Invasion: 1938
American filmmaker Orson Welles famously broadcasts his radio drama "The War of the Worlds" about a Martian invasion of Earth. The show causes panic among listeners who believe the invasion is real, highlighting the power of radio.
Press pass: 1949
Bauer Media receives its new press license.
Colorful times: 1953
Three years after black and white TV goes mainstream, the first commercial broadcast of a colour image on a television screen is going live on December 17.
New name: 1954
The individual enterprise ‘Heinrich Bauer’ is renamed ‘Heinrich Bauer Verlag’.
Extended Portfolio: 1958
Various new publications, including fashion and women's magazines, lay the foundation for the development and expansion into one of the largest magazine publishers.
FM vs. AM: 1960s
The rise of Frequency Modulation (FM) radio revolutionises the industry by offering superior sound quality over AM broadcasts. This shift in technology enables radio stations to offer more dynamic broadcasts, particularly with music.
Bestseller: 1961
Bauer Media acquires "Neue Post" - a woman's magazine aimed at an older demographic. It is one of Germany's best-selling magazines.
Switched on: 1962
Bauer Media publishes TV guide ‘TV Hören und Sehen’. The magazine’s popularity highlights the rising importance of TV in everyday lives.
4th generation: 1963
Heinz Bauer, only 23 years old, has a busy first year at the helm of the family business: the publishing house takes over the Vienna-based J. Lachner Verlag, acquires "Neue Illustrierte" and founds the "Äquator Verlag".
The evolution of Bauer Media Group
A time scarred by global conflict – but out of this dark period comes a more hopeful one. A brighter future awaits…
Global Developments
1935-1964